Comparison
Marketools vs Sivi.ai
Updated July 5, 2026
The verdict
Sivi.ai is cheaper and does its job well: it generates on-brand, editable ads, banners and social graphics from your brand. If you just want good-looking pieces at the lowest cost, Sivi delivers. Marketools costs more but answers a different question: what to put on the ad so it converts. It starts from ads already running in the Meta Ad Library and ships a built-in Spy Center to watch your competitors.
Side by side
| Marketools | Sivi.ai | |
|---|---|---|
| Starts from ads already winning (Meta Ad Library) | Yes — starts from real ads running today | No |
| Auto on-brand from your site (colors, voice, product) | Yes — crawls your site automatically | Yes (editable, on-brand) |
| Built-in competitor spy | Yes — built-in Spy Center | No |
| Edit the generated ad | Yes (text and elements) | Yes |
| Launch to Meta in-app | Soon | No |
| Main output | On-brand statics (feed + story), 3 per pack | Editable ads/banners/social |
| Entry price | $49/mo · 30 ads | $20/mo (Plus) |
Where they actually differ
Sivi.ai and Marketools share a philosophy: both generate on-brand, editable ads, so this isn't design versus design. The difference is the starting point. Sivi starts from a prompt or your brand identity and hands back clean pieces you then edit. Marketools starts from evidence: real ads running today in the Meta Ad Library — the most honest signal of what's actually converting in your category. Instead of inventing a composition from scratch, you begin from what the market already validated and adapt it to your brand.
The second axis is competitive intelligence. Marketools crawls your own website to pull colors, voice and product without you uploading a brand kit, and includes a built-in Spy Center to follow competitors and see which ads they're running. Sivi has no spy layer or winning-ad deconstruction; its strength is the graphic generation itself. Marketools delivers packs of 3 on-brand statics (feed + story) in ~2 minutes from a URL, with bilingual output (es/pt/en) and Meta launch coming soon. It's a more complete flow: from spying to generating to launching.
Why Marketools
- Starts from real ads running in the Meta Ad Library — the signal of what converts, not a blank prompt.
- Auto on-brand: crawls your site for colors, voice and product, no brand kit upload needed.
- Built-in Spy Center to follow competitors and see their live ads.
- Packs of 3 statics (feed + story) in ~2 min from a URL, bilingual (es/pt/en), Meta launch soon.
Where Sivi.ai is better
- Cheaper: $20/mo (Plus) versus Marketools' $49/mo, and as low as $16 annually.
- Has a free tier to try without a card.
- Broad format range: not just ads, but editable banners and social graphics too.
- Close philosophical match: if you only want editable on-brand generation at the lowest cost, it delivers.
Pricing
Sivi.ai is honestly cheaper: $20/mo (or $16 annual) with a free tier, versus Marketools' $49/mo. Marketools costs more because it doesn't just generate the piece — it starts from ads already winning, crawls your brand, and includes the Spy Center. You're paying for the full intelligence + generation flow, not just the graphic.
You start free with 3 ads (and earn up to +10 credits by reviewing your brand). The $49/mo plan makes 30 ads per month: each one comes as a feed version (1:1) and a story version (9:16), plus 3 free edits per ad.
Choose Marketools if…
DTC brands and agencies that want ads anchored in what already converts in their market, with competitor spying and automatic on-brand output.
Choose Sivi.ai if…
Anyone who wants to generate editable on-brand ads, banners and social graphics at the lowest possible cost, without needing competitive intelligence.
FAQ
Which is cheaper, Marketools or Sivi.ai?
Sivi.ai is cheaper: its Plus plan is $20/mo ($16 annual) and it has a free tier, versus Marketools' $49/mo Basic plan. Marketools charges more because it includes the Spy Center and starts from real winning ads.
Does Sivi.ai spy on competitor ads like Marketools?
No. Sivi generates editable on-brand ads, banners and graphics, but we found no Meta Ad Library spying or winning-ad deconstruction. That Spy Center and the start-from-live-ads approach are Marketools' own.
Do both generate editable on-brand ads?
Yes. Both produce on-brand pieces you can edit. The difference is the starting point: Sivi starts from your brand/prompt; Marketools starts from real ads running today and crawls your site for automatic on-brand output.